United States 11 Mar 2010 14:52:47 GMT Trade News Whenever I read through advertisements or sales letters from other businesses, I cringe to think of how much money is wasted on poor advertising. Let me explain what I consider poor advertising. Poor advertising is any piece of promotional material that focuses on who the company is instead what the prospect wants. There is only one radio station that people are tuned into. It's WIIFM: What's in ...More
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