Direct Mail Fulfilment

Plan your Direct Mail Fulfilment or company mailshot with PPD

PPD offers a comprehensive direct mail and fulfilment service, tailored to your own campaign requirements.

Direct Mail Fulfilment

More and more of our clients are discovering the power of direct mail marketing as a promotional tool which, when combined with an effective leaflet distribution campaign, can provide a highly cost effective means of targeting potential as well as existing customers.
The key elements of the direct mail service we offer are :

• Mailings to client-owned or PPD databases.
• Stuffing Envelopes, polylopes, shrink-wrapping and boxed packaging.
• Save money using PPD's bulk buying power to buy your envelopes, polylope, shrink-wrapping and boxed packaging.
• Laser-copied, mail-merged covering letters.
• Laser-printed address label runs or carrier sheets.
• Collation and insertion.
• The full range of Royal Mail services, including Mailsort, Packet post, Reply Paid and Post Paid franking.
• Response handling and fulfilment.
• Database creation (QAS and AFD), data input, and / or existing database management.
• Manage from start to finish your company mailshots

Thinking about a door to door distribution ?
Our Perth location means we are only a short drive from the Royal Mail Distribution centre. If you want to take the hassle out of your campaign, contact us and we will be happy to handle it for you.Click Here
Thinking about a company mailshot or direct mail campaign?
Tips for planning your Direct Mail Fulfilment Campaign or Company Mailshot
Mail out to your existing clients, or let us create a database for you to reach new markets with your company mailshot
If you would like us to contact you about your future company mailshots please Click Here
Why do a direct mail campaign?
Despite advances in IT and communications, printed promotional materials continue to form a major part of many businesses’ core marketing activity.
A recent survey by PPD revealed that most respondents considered print material to be ‘most important’ or ‘of equal importance’ within their marketing mix.
Print remains popular across all age groups many over 55s are still not IT-literate!
Print enables you to get your marketing message into the hands of potential customers in a cost effective manner.
With print, you can target more effectively reach those you want to, at the times when you need additional business.
Unlike the internet, leaflets or flyers can be kept as reference material, or passed on to other people, increasing the opportunity of repeat business.
It is easy to monitor the effectiveness of print by some form of tracking” device: e.g. redemption vouchers, special offers, etc.
Print can form a highly effective, value for money element of your business’s marketing activity!
Top Tips for Leaflet or Flyer Design
Start planning early!
Remember first impressions count.
Choose the best quality of paper you can afford.
Plan the size of your leaflet carefully ideally one third A4 or A5.
Use a graphic designer if possible a well-designed brochure is a powerful selling tool, so it’s worth the investment.
Use the top third of the leaflet for maximum impact of your key message.
Remember to tell people where you are as part of your site name e.g. Floors Castle, Kelso, Scottish Borders.
Get some high quality pictures taken - a good quality pic will sell a product more effectively than any number of words.
Don’t use too much copy!
Tailor your marketing message to your target audience.
Include key information eg. location, opening times, contact details, website address.
Try not to date your information.
Proof check your leaflet carefully, and always ask to see a full set of colour proofs before printing.
Plan your distribution campaign before you decide on the print run.
Ask your printer to package your print securely, and in sensible-sized boxes.
Key questions for a successful campaign
Decide what type of market you wish to target.
Which geographic areas do you wish to cover?
When do you want your campaign to start / finish?
What type of sites do you want your leaflet sent to?
How much of your print run is to be used for your mailshot?
What budget do you have available for your mailshot?
Monitoring the effectiveness of your print
Monitoring is very important, to ensure the most effective use of limited resources. It will help you to:
Make informed decisions about what works for your business and what doesn’t.
Make your marketing budget work more effectively.
As a result you will waste less