ITC'sMarket Analysisand Research (MAR) Services

ITC's Market Analysis and Research (MAR) Services

Enhancing the transparency of global trade and market access, benchmarking export competitiveness and offering leads for businessdevelopment across products and countries.

The Market Analysis and Research (MAR) section is part of the Programme of Market Development of the International Trade Centre (ITC). Through MAR services, ITC provides on-line tools, provides tailored market research and trade analysis, and conducts training programmes in market analysis for trade policy makers, trade support institutions and the business community in developing countries. 

MARservices comprise a number of web-based applications including: Trade Map, Market Access Map, Investment Map, Trade Competitiveness Map and Product Mapwhich are now accessible through Market Analysis Tools Portal. Another trade analysis application, PC-TAS, is available in CD-ROM format.

PC-TAS A CD-ROM published annually by ITC providing five-year time-seriesand trends on international trade flows. The latest issue covers the years 2003 to 2007 (SITC already available, HS available by early January 2009). The data is extracted from COMTRADE, the world’s largest trade database maintained by the UNSD. It is suitable for researchers wishing to perform technical analysis. PC-TAS is available either at the SITC 5-digit or the HS 6-digit level. For further information or to order see www.intracen.org/pctas. Current versions can be ordered on ITC’s E-Shop.

Capacity Building ITC’s Market Analysis and Research (MAR) offers a wide range of capacity building activities in developing countries for market analysts and export-oriented managers in the public and private sectors to conduct effective market analysis, an essential element of successful export strategies. Market Analysis and Research capacity building activities cover a variety of topics addressing the needs of different groups ranging from trade promotion organisations and chambers of commerce to trade policy makers involved in trade negociations or the development of national export strategies.

Tailored Studies MAR conducts tailored trade-related research for public and privatedecision-makers involved in trade promotion, trade policy andinternational business development. Clients include governments,trade support institutions, international organizations,research institutions and the business community. ITC's corecompetency lies in combining the world's leading databases ontrade and customs tariffs with

state-of-the-artanalytical methodologies and models and presenting the resultsin a non-technical, intuitive and practical manner.